ABOUT SNOW BUNNY

Snow Bunny is a modern après-ski lifestyle brand that blends fashion, travel, and social culture into a cohesive, elevated experience. What began as a women’s and children’s apparel line inspired by the energy of ski resorts has evolved into a multi-dimensional brand rooted in confidence, fun and effortless luxury.

Designed for life both on and off the mountain, Snow Bunny fills the gap between high-end alpine wear and accessible, trend-forward fashion. Each piece is created with a focus on premium materials, flattering silhouettes, and versatile styling—delivering comfort without compromising a polished, editorial look. Whether it’s a fireside cocktail in Vail or an après-ski afternoon in Aspen, Snow Bunny embodies the feeling of looking put-together in every setting.

Building on the brand’s strong identity and growing community, Snow Bunny expanded into spirits with the launch of Snow Bunny Vodka—an ultra-premium, kosher, grain-distilled vodka crafted with pure spring water from the Austrian Alps. Developed in collaboration with Austrian partners, the vodka reflects the same ethos as the apparel: clean, refined, and elevated, with a social-first spirit rooted in the après-ski lifestyle.

ABOUT THE FOUNDER

Snow Bunny was founded by Stacey Bruck, an entrepreneur with a background in both finance and marketing, holding a Bachelor’s degree in Accounting and a Master’s in Marketing and eCommerce from Texas A&M University.

Stacey’s connection to ski culture began in childhood while living in Munich, where she skied regularly in the German Alps, including Garmisch-Partenkirchen. What started as early exposure to alpine life evolved into a lifelong passion, shaping her perspective on travel, fashion, and the social energy unique to mountain destinations.

Over the years, she became equally drawn to the culture surrounding skiing—the style, the atmosphere, and the vibrant après-ski scene in destinations like Courchevel and Méribel. Recognizing a gap in the market for stylish, wearable pieces that captured this lifestyle, she launched Snow Bunny to bring a fresh, modern perspective to alpine fashion.

Today, Stacey is focused on expanding Snow Bunny as a lifestyle brand across retail, events, and spirits—creating a brand that lives wherever people gather, celebrate, and travel.