ABOUT SNOW BUNNY

Snow Bunny is a modern après-ski lifestyle brand where fashion, travel, and social culture come together. Born in Vail, Colorado, the brand began with women’s and children’s apparel and has expanded to include men’s and unisex styles, destination-inspired collections, and accessories.

Designed for life on and beyond the mountain, Snow Bunny bridges the gap between traditional alpine wear and trend-forward lifestyle fashion. Each piece is created with premium materials, flattering silhouettes, and versatile styling—delivering warmth and comfort without sacrificing a polished, editorial look.

From a fireside cocktail in Vail to an après-ski afternoon in Aspen, Snow Bunny is made for people who see the mountain as only part of the experience. Confident, playful, and effortlessly elevated, the brand captures the style, energy, and social spirit of the world’s most iconic ski destinations.

Snow Bunny is more than what you wear—it’s a lifestyle built around travel, connection, celebration, and adventure.

ABOUT THE FOUNDER

Snow Bunny was founded by Stacey Bruck, a woman- and minority-owned business founder, designer, and entrepreneur with a background in accounting, marketing, and e-commerce. She earned both a Bachelor of Business Administration in Accounting and a Master of Science in Marketing and E-Commerce from Texas A&M University.

Stacey’s connection to ski culture began during childhood while living in Munich, where she regularly skied in the German Alps, including Garmisch-Partenkirchen. That early exposure developed into a lifelong passion for alpine travel and the distinctive style, atmosphere, and social culture surrounding mountain destinations.

Over the years, Stacey became especially inspired by the vibrant après-ski scenes of European resorts such as Courchevel and Méribel. Recognizing a gap in the market for fashionable, wearable pieces that captured the energy of that lifestyle, she created Snow Bunny to bring a fresh, modern perspective to alpine fashion.

As Snow Bunny’s founder and creative force, Stacey designs the majority of the apparel collection and oversees nearly every aspect of the business—from product development and production to retail operations, marketing, and brand expansion.

Today, she is building Snow Bunny into a global lifestyle brand that brings together fashion, travel, and the unmistakable energy of après-ski—creating a world that lives wherever people gather, celebrate, and embrace the adventure.

Snow Bunny — Own the Après.